Chances are if you use the internet at all in your life, you've heard of the social networking giant Facebook. With over 500 million active users (50% of whom log in daily), Facebook is the second most visited website on the internet, only falling behind Google. Traditionally Facebook has been a place for users to connect with friends and share pictures/information about their lives, but more and more businesses are realising the massive potential of getting their brand name out there on Facebook. Big brands such as Starbucks, Coca-Cola and even Skittles were some of the first to get on the Facebook bandwagon, and the sheer number of Facebook users connected to them show this.
But what can having your business or brand name on facebook actually accomplish for you?
- First off, it allows you to get your business out there to a global audience. There is no segregation on Facebook for different countries, everybody is in the one big Facebook website. This means anybody from anywhere can view your businesses Facebook page.
- It's easy for users to share pages they like with their friends. For example, say you had a great product would make the life of a builder much easier. A builder comes across your Facebook page and realises how useful your product is. Suddenly, you're getting more visits to your Facebook page as the builder's friends see him 'liking' your product's page, or even posting updates about how great it is on his own Facebook page.
- Allows you to provide updates and information relevant to your business and products in real time. Every update you make is sent out and displayed on every user's news page that has 'liked' your Facebook page.
- Lets your customers or potential customers ask questions or post feedback about your business
If all of this hasn't convinced you, did we mention it's all free? Anybody can go in and make a Facebook page free of charge - so what do you have to lose?
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